As part of a nationwide campaign for the launch of the new Audi A6 Avant, five cities—Berlin, Munich, Düsseldorf, Hamburg, and Stuttgart—were each represented in one of five thematic categories. Berlin was selected for the theme of “Digitality,” with one artist chosen per city to interpret the theme through their individual practice.
In response to “Digitality,” I represented Berlin and contributed by intersecting Creative Coding, Projection Mapping,
and Typography. Custom interactive design tools were developed to integrate personal visual work with Audi’s brand language. These tools enabled real-time projection of typographic systems and motion-based visuals directly onto and around the vehicle.
and Typography. Custom interactive design tools were developed to integrate personal visual work with Audi’s brand language. These tools enabled real-time projection of typographic systems and motion-based visuals directly onto and around the vehicle.
Besides doing the design work for Audi, they showcased the artist in various media and formats.
Announcement Video
Work in Progress Video
Final Piece
Interactive Type + Drawing Tool
Interactive Type + Drawing Tool
Credits
Client: Audi AG
Agency: TERRITORY
Projection Mapping: Andreas Schwarzburger, Steve Zeidler
DP: Philipp Roth
AC: Paul Quednau
Edit: Marvin Vyhnal
Photographer: Leon Greiner
Agency: TERRITORY
Projection Mapping: Andreas Schwarzburger, Steve Zeidler
DP: Philipp Roth
AC: Paul Quednau
Edit: Marvin Vyhnal
Photographer: Leon Greiner
